Role: Designer (user interface)
RNGR is a mobile app for the United States National Parks Service, designed to connect younger audiences with the rich cultural, scientific, and historical contexts that national parks around the U.S. have to offer.
I worked with Caroline Sinders and Wajma Mohseni in order to ideate and design RNGR for the "National Parks Now" design competition. We brainstormed and workshopped through different narratives, experiences, and goals in order to create the best digital product that could mediate and enrich relationships between parks and their visitors.
Given the time constraints, I quickly dived into designing the three main screens of the mobile app's interface after we brainstormed the main elements of the experience:
Our approach was to utilize each park's unique background and context to engage a younger, more diverse audience with these parks. Users take the role of a "RNGR" (playing off the idea of a park ranger) and are tasked with finding objects throughout the park, guided by clues in the mobile app. The clues will serve as a gateway to learn more about each park, and hopefully engage users to return to the park more than once. Objects are equipped with beacon technology, allowing the app to alert users when they're near an object. Ultimately, the goal is to encourage users to collect these objects and visit different parks in order to win digital badges and physical rewards.